Case Study: Best Semester Abroad & Summerlife QLD
Study Queensland created and broadcast a groundbreaking online entertainment series, Summer Life, to show the world why Queensland is the number one destination for international students to live, study, work and follow their dreams.
During early 2017 Study Queensland presented an online series featuring 10 episodes of 6-8 minutes in length, plus 7000+ social media content and user generated content created by students. This additional content has been shared on both the student’s channels and hero channels to add a personal and authentic perspective to the series.
Marketing Campaign of the Year
The Summerlife QLD series has been shortlisted for Marketing Campaign of the Year in the PIEoneer Awards 2017. The PIEoneer Awards honour achievement and recognise innovation in the international education industry globally.
With a distinguished judging panel representing geographical and professional diversity, The PIEoneer Awards seek to recognise both individuals and organisations who are pushing professional standards, evolving their engagement or redefining the international student experience.
The Marketing Campaign of the Year Award showcases inspirational and inventive marketing campaigns from across the globe. Judges look for super inventive campaigns which capture students’ imagination and reaffirm the life-changing power of education. Entrants come from a broad spectrum in the education industry. From education providers and agencies, service providers offering support to the sector via language testing, housing support, insurance etc. who may also have a unique marketing campaign that deserves recognition for its success, reach, message or impact.
Winners will be announced at a gala event in London on 8 September 2017.